Logitech earlier this year partnered with American furniture maker Herman Miller on a high-end gaming chair. Asus is essentially doing something very similar but on the opposite end of the pricing spectrum.
https://www.techspot.com/news/86733-asus-teams-ikea-develop-affordable-gaming-furniture.html?utm_source=dlvr.it&utm_medium=blogger
https://www.techspot.com/news/86733-asus-teams-ikea-develop-affordable-gaming-furniture.html?utm_source=dlvr.it&utm_medium=blogger