Microsoft is not averse to crossover promotions to market the Xbox, especially if it has anything to do with the food and beverage industry. The Every 60 Seconds promotion involving Mountain Dew and Doritos immediately comes to mind, as does the giveaway with Taco Bell. And how could we forget...
https://www.techspot.com/news/90584-krispy-kreme-teams-microsoft-xbox-themed-doughnut-promotion.html?utm_source=dlvr.it&utm_medium=blogger
https://www.techspot.com/news/90584-krispy-kreme-teams-microsoft-xbox-themed-doughnut-promotion.html?utm_source=dlvr.it&utm_medium=blogger