The Square brand was built for the company’s seller business, we’re told, and the change “allows the seller business to own the Square brand it was built for.”
https://www.techspot.com/news/92474-after-leaving-twitter-jack-dorsey-rebrands-square-block.html?utm_source=dlvr.it&utm_medium=blogger
https://www.techspot.com/news/92474-after-leaving-twitter-jack-dorsey-rebrands-square-block.html?utm_source=dlvr.it&utm_medium=blogger