Intel has run this program as part of the Intel Inside scheme for a long time, but it's now come to the forefront of the Intel fandom after a Redditor sought to test it. His processor didn't come with a sticker because it was second-hand, but fortunately, Intel was happy...
https://www.techspot.com/news/94032-lost-intel-inside-sticker-get-new-one-free.html?utm_source=dlvr.it&utm_medium=blogger
https://www.techspot.com/news/94032-lost-intel-inside-sticker-get-new-one-free.html?utm_source=dlvr.it&utm_medium=blogger