Insider writes that Amazon is sending its retailers messages to submit promotional deals for the event by July 22. "Submit recommended Lightning Deals for Prime Fall Deal Event Week for a chance to have your deal selected for Prime Fall Deal Event!" reads one.
https://www.techspot.com/news/95099-amazon-hold-another-prime-day-event-fall.html?utm_source=dlvr.it&utm_medium=blogger
https://www.techspot.com/news/95099-amazon-hold-another-prime-day-event-fall.html?utm_source=dlvr.it&utm_medium=blogger