The JPEG XL "Image Coding System" ISO standard is a new universal image format providing a cost reduction on server storage requirements and backward compatibility with existing JPEG-based applications. It was designed as a capable, efficient replacement for the JPEG format, an image compression technology initially introduced in 1992.
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https://www.techspot.com/news/101764-google-once-again-accused-snubbing-jpeg-xl-image.html?utm_source=dlvr.it&utm_medium=blogger