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YouTube is experimenting with showing ads when you pause a video

Philipp Schindler, Google SVP and chief business officer, said during the company's most recent earnings call that early testing in Q1 exhibited "strong traction." The executive added that pause ads are "commanding premium pricing from advertisers" and "driving strong brand lift results," likely suggesting a wider rollout could be just...

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https://www.techspot.com/news/102803-youtube-experimenting-showing-ads-when-you-pause-video.html?utm_source=dlvr.it&utm_medium=blogger

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