The goal of FLoC, in Google's eyes, is to deliver advertising results "nearly as effective" as cookie-based approaches by grouping large groups of users into clusters called "cohorts." These cohorts will organize people into ad groups based on interests they share.
https://www.techspot.com/news/88407-google-floc-api-could-privacy-preserving-alternative-cookies.html?utm_source=dlvr.it&utm_medium=blogger
https://www.techspot.com/news/88407-google-floc-api-could-privacy-preserving-alternative-cookies.html?utm_source=dlvr.it&utm_medium=blogger