In June of last year, Apple announced that new privacy features were coming in iOS 14. The new protocols would give users the choice to allow or deny data collection on a per-app basis. Apple delayed implementing the new feature to "early 2021" after backlash from advertisers, Facebook, and Google.
https://www.techspot.com/news/88195-scared-ios-developers-seek-ways-subvert-upcoming-privacy.html?utm_source=dlvr.it&utm_medium=blogger
https://www.techspot.com/news/88195-scared-ios-developers-seek-ways-subvert-upcoming-privacy.html?utm_source=dlvr.it&utm_medium=blogger