RAVE Reviews, using the research tool SentiStrength, assessed over a million brand-related tweets for positive or negative content. Any brands that had fewer than ten disparaging tweets aren’t included.
https://www.techspot.com/news/91457-microsoft-uber-ubisoft-world-most-hated-brands.html?utm_source=dlvr.it&utm_medium=blogger
https://www.techspot.com/news/91457-microsoft-uber-ubisoft-world-most-hated-brands.html?utm_source=dlvr.it&utm_medium=blogger