To solve the issues brought by microtransactions, the Advertising Standards Authority (ASA) issued new guidance explaining how developers and publishers should present and advertise premium content and currencies for their games. This new guidance refers to advertising made in-game, through a store/platform, and via TV and websites.
https://www.techspot.com/news/91440-uk-authorities-issue-new-guidance-ensure-advertisers-dont.html?utm_source=dlvr.it&utm_medium=blogger
https://www.techspot.com/news/91440-uk-authorities-issue-new-guidance-ensure-advertisers-dont.html?utm_source=dlvr.it&utm_medium=blogger